Privacy Policy

This Privacy Policy explains how Alentys LLC ("we" or "us") collects, uses, shares and protects your personal information. It applies when you visit shop.naked-underwear.com, shop with us, contact us by e-mail, phone or social media, or take part in our contests and events.

Alentys LLC operates the NAKED Underwear store at shop.naked-underwear.com. Address: 30 N Gould St, Ste N, Sheridan, WY 82801, United States.

Questions or requests: contact@naked-underwear.com

Personal information we collect

• Identifiers and contact details: name, e-mail address, phone number, billing and shipping addresses, account login, and your social media username if you log in with a social network. Optional details such as date of birth, gender or a photo, if you share them.
• Payment information: payment method and billing details. Card payments are handled by our payment providers. We never see your full card number.
• Order information: what you buy, order and cart numbers, prices, discounts, taxes, shipping, returns, rewards, and our messages about your orders.
• Device and technical data: IP address, browser type and version, operating system, time zone, approximate location, and login data.
• Usage data: how you use our website, the pages you view, your searches, and your interactions with our e-mails and ads.
• Profile and preferences: your purchases, the products and styles you like, your reviews and your survey answers.
• Marketing preferences: whether you want to receive our offers, and how.

Some information, like your account login, may be considered sensitive under certain state laws. We use it only to provide our services, as the law allows.

We also use aggregated data, such as statistics, that does not identify you. If we combine it with your personal information, we treat the result as personal information.

How we collect it

• From you: when you create an account, place an order, sign up for our newsletter or texts, enter a contest, join a loyalty program, answer a survey, use the "refer a friend" feature, log in with a social network, or contact us.
• Automatically: when you use our website, through cookies, pixels, server logs and similar technologies. This includes information about carts and orders you do not complete.
• From others: analytics and advertising partners, social networks when you log in through them, the websites that sent you to us, and our payment and delivery providers.

How we use it

• To process and deliver your orders: payments, refunds, shipping and order updates.
• To manage your account and answer your questions.
• To send you our offers by e-mail or text, according to your choices.
• To show you relevant content and ads, on our website and elsewhere, and to measure how well our ads work.
• To improve our website, products and services, through analytics and research.
• To run contests, events, rewards, reviews and surveys.
• To remind you of an order or cart you did not complete.
• To prevent fraud and protect our customers and our store, including through automated fraud checks.
• To comply with the law.

We use your information only for the purposes we collected it for, or for compatible purposes. If we want to use it for a new purpose, we will tell you first.

Marketing e-mails and texts

We send you marketing e-mails if you signed up for them, or if you are a customer and have not opted out. Every marketing e-mail has an unsubscribe link. Account holders can also change their contact preferences in My Account. Unsubscribe requests can take a few days to apply.

If you enter your phone number at checkout, you may receive texts about your order, including cart reminders. You receive offers by text only if you agreed to it. To stop, reply STOP to any message or e-mail contact@naked-underwear.com. Your number is shared with our text messaging provider, which sends the messages on our behalf.

We share your information with other companies for their own marketing only with your consent.

Cookies and targeted advertising

We and our analytics and advertising partners use cookies, pixels, tags and similar tools. They help our website work, measure traffic, and show you ads on other websites and apps based on your activity.

Under some state laws, this may count as a "sale" or "sharing" of personal information, or as "targeted advertising". You can opt out at any time on our Your Privacy Choices page. If your browser sends a Global Privacy Control signal, we treat it as a request to opt out for that browser and device, depending on where you live.

You can also block cookies in your browser settings, and change the ad settings of the platforms you use. Some parts of our website may not work without cookies.

How we share it

• With service providers who work for us: website hosting and IT, delivery, e-mail and text messaging, marketing and advertising, analytics, and data quality.
• With advertising partners, as described above.
• With our e-commerce platform and payment providers, for payments and fraud checks.
• With organizations that help prevent fraud, and with law enforcement when the law requires it.
• With our professional advisers, such as lawyers, accountants, banks and insurers.
• With a buyer or successor if we sell, transfer or merge all or part of our business.
• With other third parties when you ask us to or give your consent.

How long we keep it

We keep personal information only as long as we need it for the purposes above and to meet our legal obligations. In practice:

• orders and invoices: as long as accounting and tax rules require, up to 10 years;
• data used to send you offers: up to 3 years after your last purchase or contact with us;
• cookies and similar trackers: up to 13 months;
• other account and order data: as long as you are our customer, then for the applicable limitation period, generally 5 years.

How we protect it

We use security measures to protect your information against loss, misuse and unauthorized access. Our website uses an encrypted connection wherever personal information is involved. We require our service providers to protect your information too. If a data breach affects you, we will notify you as the law requires.

We and our service providers may process your information outside the United States. We protect it as described in this policy wherever it is processed.

Your privacy rights

Depending on the State where you live, for example California, you may have the right to:

• Know what personal information we collect, use, disclose, sell or share, and get a copy of it.
• Delete your personal information, subject to legal exceptions.
• Correct inaccurate personal information. You can also update most details in your account.
• Opt out of the sale or sharing of your personal information and of targeted advertising: Do Not Sell or Share My Personal Information.

To make a request, e-mail contact@naked-underwear.com. To protect your information, we may ask for details to confirm your identity, such as your order number. You can also use an authorized agent, with your signed permission. We respond within the time the law requires. If we decline your request, you can appeal by replying to our answer.

We will never treat you differently because you use your privacy rights.

Children

Our store is for adults 18 and older. We do not knowingly collect personal information from minors.

Links to other websites

Our website may link to other websites and social networks. They have their own privacy policies, and we are not responsible for them. Please read them before sharing your information.

Changes to this policy

We may update this Privacy Policy. If we make significant changes, we will post them on our website or tell you by e-mail.

Contact us

For any question about your personal information, e-mail contact@naked-underwear.com.